Insights

From corner bakeries to multinational conglomerates, the ability to engage with customers online, streamline operations, and adapt to evolving market trends hinges on digital fluency. However, a significant "digital divide" often separates small businesses from their larger corporate counterparts, impacting their ability to compete and thrive.

Starting a small business is a whirlwind of excitement, hard work, and often, financial tightropes. From securing initial inventory to hiring your first employee and outfitting your workspace, the early costs can feel overwhelming. It's easy for marketing to slide down the priority list when every penny seems to have a more pressing destination. Yet, as the old adage goes, you can have the world's best product or service, but if no one knows about it, it simply won't sell.